MENYEBAR UANG
Sebuah strategi pemasaran yang cerdas dilakukan oleh Tung Desem Waringin, saat fikiran masyarakat terpaku pada susahnya mengelola uang akibat naiknya harga BBM dan barang lain, dia malah menyebar uang 100 juta dari udara.
Geger dan menarik perhatian memang salah satu upaya yang ingin dia hadirkan. Pasti, media akan serta merta meliput. Orang-orang akan ramai membicarakan. Keuntungannya tentu popularitas dia akan semakin terangkat dan produk yang dia bawa yaitu launching buku terbarunya akan selalu diingat orang.
Dalam memasarkan sebuah produk pada masyarakat, hal di atas harus dilakukan. Kita harus membuat kesan yang tidak bisa dilupakan. Untuk menghadirkan kesan yang tak terlupakan tersebut, memilih momen dan tindakan yang tepat adalah hal yang utama.
Bagaimana dengan anda yang UMKM, apa yang dapat anda lakukan dapat membangun kesan yang tak dpat dilakukan pelanggan atau calon pelanggan anda, sesuai dengan kondisi ? (FatchurR; baha dari http://motivasi.petamalang.com/2008/05/)
Tags: MENYEBAR UANG
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